Grocery Outlet Holding Corp. has launched a new private label program, GO Brands.
The new private label line will feature products across three brands: SimplyGO, GO Home & Haven, and GO Paw & Pamper. The products will roll out across Grocery Outlet stores beginning this month, with 100 new private label SKUs available in stores by the end of the year under the SimplyGO and GO Home & Haven brands. GO Paw & Pamper will arrive in stores next year.
“At Grocery Outlet we are committed to our mission of ‘Touching Lives for the Better’ by saving our customers money and providing quality products at unbeatable values,” RJ Sheedy, President and CEO of Grocery Outlet, said. “We designed the GO Brands program to deliver on that promise.”
SimplyGO: Products include pastas and baking essentials, as well as dairy products, including butter, cheese, and whipped toppings
GO Home & Haven: Everyday household essentials and personal care items. Products include paper towels, aluminum foil, parchment paper, and facial tissues
GO Paw & Pamper: The company’s pet brand, featuring pet food and accessories
Grocery Outlet is based in Emeryville, Calif. The retailer and its subsidiaries have more than 520 stores in California, Washington, Oregon, Pennsylvania, Tennessee, Idaho, Nevada, Maryland, North Carolina, New Jersey, Georgia, Ohio, Alabama, Delaware, Kentucky, and Virginia.
