Giant Eagle reverses strategy, brings back its weekly Pittsburgh circular

Giant Eagle, which was on the verge of completely canceling its weekly print circular in Pittsburgh, is now bringing the circular back next month, according to reporting from CBS News Pittsburgh.

The company, which is headquartered in Pittsburgh, took steps towards a digital-only version of the circular in March (though printed copies were still available in stores at that time), but on Monday Giant Eagle announced the return of weekly print ads, saying shoppers can expect to see them in their mailboxes beginning May 2. 

Prior to its initial decision to move away from mailed circulars in Pittsburgh, Giant Eagle had also stopped sending printed mailers in both the Cleveland and central Ohio markets. In March, a Giant Eagle spokeswoman said the company planned to transition its remaining markets to digital circulars this year, but it’s now uncertain if that strategy will move forward. 

A spokesperson from Giant Eagle could not be reached for comment in time for publication of this story. 

According to CBS News Pittsburgh: the company said the print copy of the circular will highlight “the strongest promotions” and customers can scan a QR code to go to the Giant Eagle website to see more weekly sale items. 

“We are committed to putting our customers at the center of everything we do to ensure we provide what is most important to them, and what they want most right now is high-quality products at a good price,” Brian Ferrier, the senior vice president of merchandising for Giant Eagle, said in a release.

Related:Giant Eagle ends mailed weekly circulars in Pittsburgh