Podcast: Giant’s Nick Bertram unveils Choice Rewards

Welcome to Taking Stock With SN, a new podcast series from Supermarket News.

In this twice-monthly feature, presented in a conversational format, SN editors will talk with industry executives, experts and other grocery players about the news, trends and issues that matter most to retailers and their business partners.

For the first podcast, SN spoke with Nick Bertram, president of Giant Food Stores.

A retail veteran with more than 20 years of experience, Bertram became president of Carlisle, Pa.-based Giant Food Stores in 2018. The 181-store chain, which also operates supermarkets under the Martin’s Food Markets banner, has been busy over the past year or so.

Besides kicking off a robust store-upgrade program, the Mid-Atlantic retailer has acquired stores, launched a new online grocery concept called Giant Direct Powered by Peapod and opened the second location of a new urban format named Giant Heirloom Market.

Today, Bertram is announcing Giant Choice Rewards, an enhanced customer loyalty program. Only in pilot mode until now, Choice Rewards brings the retailer’s savings and rewards under one brand and provides shoppers with a more digitally engaged, personalized experience.

“We saw the opportunity to give more options to the customers. We’re really excited about that and have plans to continue that throughout this year and push the program forward,” Bertram said.

Related:Giant Food Stores readies new loyalty program