Sedano’s launches retail media network with Havas House

Sedano’s Supermarkets, the South Florida-based Hispanic grocery retailer, is launching the Sedano’s Retail Media Network created in partnership with Havas House, the global custom media, content and publishing division of Republica Havas.

Sedano’s Retail Media Network will provide supporting brand partners with the opportunity to creatively showcase their products throughout the supermarket chain's vast reach in Florida.

“As we approach our 60th anniversary, I am excited to announce that Sedano’s Supermarkets is embarking on an expanded marketing strategy — the Sedano’s Retail Media Network — that promotes brand recognition, increases our visibility in the market and strengthens relationships between brands and our customers,” said Javier Herrán, chief marketing officer of 34-store Sedano’s. “As the first piece of the media network launch, we are creating our own print and digital magazine, Nuestra Sazón (‘Our Flavors’) and releasing in time for holiday celebrations.”

Sedano's inaugural holiday edition of Nuestra Sazón will feature topics and recipes for Thanksgiving, Nochebuena and New Year’s Eve.

The fully bilingual magazine will celebrate the richness of Latin cuisine and culture through engaging content, local stories and comida criolla recipes customers can make at home using ingredients from featured brands. The inaugural holiday edition will feature topics and recipes for Thanksgiving, Nochebuena and New Year’s Eve.

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“Sedano’s Supermarkets has been a significant part of the South Florida community for nearly six decades, and we are honored to be partnering with them on this new venture,” said Marisa Beazel, president and publisher of Havas House. “Together, we hope to introduce current and potential customers to a new dimension of the brand and its partners through strategic interactions in stores, in print, online, at home and beyond.”

Nuestra Sazón will be available online and will be delivered to homes throughout South Florida, ensuring visibility throughout the region and capturing the attention of shoppers while they are in the process of creating their grocery list and menus.

Founded in 1962, Sedano's Supermarkets started as a neighborhood grocery store in Hialeah, Fla., and has grown to serve diverse communities throughout the state, providing customers with Latin products that “bring back the flavors of their homeland,” the retailer said.