SN Shopper Marketing Report: The Millennial Shopper

In this special supplement, SN examines how food retailers are marketing to the Millennial Shopper:

SN Roundtable: Waking Up to the New Millennium

Center Store Editor Julie Gallagher moderates this expert panel: Judy Spires of Kings Food Markets, Tom Monahan of PCC Natural Markets, Michelle Fenstermaker of WD Partners, Brad Hanna of the Barkley ad agency, and Malcolm Faulds of BzzAgent, the social marketing arm of Dunnhumby.

MIND THE GAP

Ways retailers and CPG companies are catering to this up-and-coming group:

• Kroger, Tesco Generate a Buzz

• Local Food Clubs Inspire Millennials

• Peapod Reaches Generation Y

• Millennials Eager to Experiment With Wine