Krause’s Market Wins Supervalu's National Beef Stampede Merchandising Contest

Krause’s Market in Garrison, N.D., earned top honors for the second year in a row in Supervalu's national “Beef Stampede” contest. The annual merchandising contest is a month-long program held each fall to showcase beef as a dinner plate staple. Hundreds of grocery retailers nationwide served by Supervalu's independent wholesale distribution business participated in the contest.

“We were so impressed with the outstanding efforts this year from all of our participating retailers to engage their customers and communities in the program, which resulted in driving increased demand for beef,” says Greg Opsal, director of meat and seafood merchandising for Supervalu's West Region. “There’s no doubt that Krause’s creativity, hard work and enthusiasm for the Beef Stampede set them apart from hundreds of other retailers nationwide. We congratulate them on their second consecutive win.” 

Krause’s Market’s winning campaign included a comprehensive plan to engage customers throughout the store using Western-themed décor to merchandise beef across other departments. The store hosted beef-cutting seminars, a ribeye event, a chili feed contest, a best-dressed employee and customer contest, among many other activities. The store also held community fundraising events that highlighted beef products, with the funds raised going to the city’s annual Dickens Festival and the Garrison High School athletics department.

“The Beef Stampede gives us a great opportunity to show off the quality and variety of products that our meat department has to offer,” says Roy McKenzie, Krause’s meat department manager. “We had a lot of fun working with our customers and the community to bring the program to life. In the end, the results were well worth the hard work we put into it.”

Participating retailers were judged on total sales, product display, creativity and integration across the store. Supervalu provided marketing support to participating stores.