Associated Food Stores Pushes the Power of Pi

Associated Food Stores is bringing back the sweet, classic taste of fresh-baked pie with the launch of Red Button Vintage Creamery premium pies. Each weighs a whopping four pounds and at 12-inches rivals a traditional 9-inch pie. They are filled with Grade A fruit and all natural ingredients, and feature hand-laid lattice and crumb tops that are made from scratch.

The pies are being sold exclusively at Associated Food Stores family of stores -- Macey's, Fresh Market, Dan's, Dick's Market, Lin's, Peterson's, Lee's Market Place and other participating Associated member retailers -- for Pi Day, which is Monday, March 14.

Created through a partnership with Salt Lake City-based Rocky Mountain Pies, Red Button Vintage Creamery Pies will retail at $12.99 and feature six classic and unique flavors: Cherry Almond Pralines, Apple Crumb, Peach Blueberry, Dazzleberry, Pineapple Upside Down and Sea Salt Caramel Crumb.

"We are thrilled to partner with Associated Food Stores to bring a new, premium pie to local grocery stores throughout the Intermountain West," says Mark Grandintti, president of Rocky Mountain Pies. "As a local company, it's exciting to work with another Utah-based company to make a quality product that we're excited to share."

Salt Lake City-based Associated Wholesale Grocers is an independent retailer-owned wholesaler providing complete warehouse facilities and services to more than 400 grocers throughout the Intermountain West.