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H-E-B sets opening date for Georgetown, Texas, supermarket

The 121,000-square-foot store at Wolf Lakes Village replaces an existing location nearby and is slated to open on June 7.

Heather Lalley, Managing editor

May 9, 2023

2 Min Read
H-E-B Georgetown
H-E-B plans to open its new grocery store in Georgetown, Texas, on June 7. / Rendering courtesy: H-E-B

Texas grocer H-E-B plans to open its new Georgetown supermarket on June 7, the retailer announced this week.

The 121,000-square-foot store, about 25 miles north of Austin, replaces a 67,000-square-foot H-E-B less than a mile away that had been open since 1989. It will have an expanded product selection, more services and features, H-E-B said.

The new Wolf Lakes Village H-E-B will also include the second True Texas BBQ restaurant in Central Texas, the grocer said.

H-E-B opened its fist store in Georgetown, a 21,000-square-foot market, in 1966.

“We are thrilled to bring a new H-E-B store to Georgetown, a growing community we’ve proudly been a part of for more than 55 years,” Cathy Harm, H-E-B’s group VP for Central Texas, said in a statement. “We look forward to serving this community with a larger store that offers a wide assortment of products and services and ensuring that our long-time customers continue to enjoy the best of what H-E-B has to offer.”

The grocer said the new store will “have the feel of a European village,” corresponding to the aesthetic of the surrounding neighborhood with two entry towers and pedestrian-friendly surroundings.

In addition to the restaurant, which has indoor seating on both levels, the Georgetown H-E-B will include a pharmacy with two-lane drive-thru, full-service bakery with tortilleria, expanded Healthy Living department, large deli and wine/beer departments, sushi made in store, an outdoor entertaining area, a fuel station with car wash and more.

All employees at the soon-to-be-replaced Georgetown H-E-B have the option of transferring to the new store, the grocer said. About 100 new workers will be hired for the location, for a total of 450.

H-E-B announced about a year ago that it was starting construction on the Wolf Lakes Village store.

H-E-B is the largest private employer in Texas and currently operates more than 430 stores in Texas and Mexico.

The fast-growing grocer opened more new grocery square footage in 2022 than any other food retailer, adding 1.2 million square feet, according to a report from commercial real estate and property investment firm Jones Lang LaSalle.

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About the Author

Heather Lalley

Managing editor

Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. She previously served as editor in chief of Winsight Grocery Business.

Before joining Winsight and Informa, Heather spent nearly a decade as a reporter for the daily newspaper in Spokane, Washington. She is the author of "The Chicago Homegrown Cookbook." She holds a journalism degree from Northwestern University and is a graduate of the two-year baking and pastry program at Washburne Culinary Institute in Chicago.

She is the mother of two and rarely passes up a chance to eat tater tots.

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