Whole Foods opens new Massachusetts store

Whole Foods Market has arrived on Cape Cod once more—this time in a bigger box. 

The Austin-based health foods retailer opened its newest store in Hyannis, Mass., on Thursday, replacing the one just down the street that had been there for more than a decade. This comes as part of the brand’s expansion plan to open 30 stores each year, adding to their total of over 530 supermarkets.

The new 42,560-square-foot location at 990 Iyannough Road started the opening day celebrations by treating shoppers to free coffee from Jim’s Organic Coffee and pastries from Pain D’Avignon Bakery. The first 300 shoppers to arrive were given a limited-edition Hyannis tote bag and a Secret Saver coupon featuring discounts of up to $100.

To celebrate the new addition to the Cape, Whole Foods donated a “Nourishing Our Neighborhoods” van to Family Table Collaborative. The program aims to enhance the capacity of local food rescue organizations to deliver excess food to regions experiencing the highest demand. 

“This larger store allows us to offer a more elevated shopping experience, with an expanded selection of local products that highlight the best of what New England has to offer. We look forward to welcoming customers into this beautiful new store and providing them with the excellent service they expect from our knowledgeable team members,” said Bill Earley, store team leader for Whole Foods Market.