Instacart launches new ‘You've Got This, Parents’ back-to-school campaign

San Francisco, Calif.-based Instacart today announced "You've Got This, Parents," a new back-to-school campaign with ways for families to save. The six-week, omnichannel campaign showcases how Instacart is the one-stop destination for hassle-free back-to-school shopping in the U.S. and Canada. Instacart's selection spans more than 1,400 retail banners across North America and includes: groceries for breakfasts and school lunches, school supplies, sporting equipment, backpacks, kids' clothing, electronics, and other everyday essentials.

The new campaign highlights Instacart's "Ask Instacart" search experience. Parents can search for "easy school lunches" or "lunch a kindergartener can make" versus searching for specific items. The "You've Got This, Parents" campaign will reach families in the U.S. and Canada across multiple channels including OTT/OLV, linear TV, paid and organic social, audio, CRM, affiliate marketing, and on the Instacart App with "Back-to-School Groceries" and "Back-to-School Essentials" pop-ups.