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When it comes to doing local, size matters. So too does speed.
Those are two lessons Strack & Van Til has learned after testing new local produce offerings at select stores over the summer. Size matters because buying from small suppliers only...
Target has redesigned the packaging of its 15-year-old Market Pantry brand, which includes more than 1,900 products across 100 categories.
Market Pantry fruit snacks before the redesign (left) and after.“Turns out, guests loved Market Pantry’s...
With the Super Bowl upon us, I'm left wondering what brands can learn from sports about generating a more passionate fan base. After all, brand advocates are ever more important in today's connected world.
Beyond just winning on the field, fiv...
When it comes to trade promotion marketing, manufacturers are slower to adapt than their retailer trading partners to the digital options that are available, show the findings of Kantar Retail’s 2016 Trade Promotion Study, Confronting Trade Promo...
Whole Foods Market on Friday began delivering digital coupons to registered users of its mobile application — a key step as the retailer moves to pursue more effective marketing, enhance its value image and drive comparable-store sales growth acr...