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Dunnhumby on Tuesday announced a strategic partnership with the marketing and promotions firm Aptaris, whereby Dunnhumby’s customer science will be integrated in Aptaris’ software.
The companies said the partnership would provide an “end to en...
Speaking with a unified voice across various media and communications channels can be challenging at any company, but it includes an extra layer of complexity at Hy-Vee, where store directors have more autonomy than typical supermarket store mana...
Sports-related tie-ins have long been an important component of Hy-Vee’s marketing strategy, and lately they’ve taken on an even bigger role.
As Hy-Vee entered the Minneapolis-St. Paul market in 2015, the company leveraged sponsorships with th...
With its diverse array of store offerings and marketing platforms and its localized operating structure, Hy-Vee faces a never-ending challenge in maintaining a consistent brand message.
Helping manage that effort is Wendy Hiatt, VP of brand an...
Tops Friendly Markets is sending season’s greetings this year direct from employees, who sing and star in its annual holiday television ad.
In the commercial, which serves as a greeting to shoppers at stores, a choir consisting of 11 Tops asso...
Wal-Mart Stores on Thursday announced it was launching its own payment system as part of its mobile application — a solution the company said would speed checkout in stores while further connecting the retailer to its shoppers.
The application...
A new SmartLabel transparency initiative created by retailers and manufacturers will enable consumers to get added information about thousands of products by scanning a QR code on packaging or accessing an online landing page with information abo...
TARGETING NEW CONSUMER PREFERENCES
Lenny Lebovich, founder and CEO, PRE Brands
HOW HE’S DISRUPTING: Lenny Lebovich is responsible for creative disruption in the meat section.