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Asian Americans, African Americans and Latinos possess close to $3 trillion in spending power, but a portion of it remains untapped by marketers who fail to understand what motivates these consumers, said panelists during the Nielsen webinar ...
Buehler’s Fresh Foods is allowing customers to vote for their favorite gas-station crooners for the chance to win a tankful of gas, one of several newly launched fuel-discount offers from food retailers around the country.
The Wooster, Ohio-base...
Shoppers are embracing Walgreens’ newly launched paperless coupons and digital receipts.
“It’s been overwhelmingly positive,” Rich Lesperance, Walgreens senior director of personalization and CRM, told SN. “It has made things easier and more c...
"Digital influence can build a competitive advantage, but 'job one' is to close the gap that exists between what you deliver in store versus the online experience,” said Brick Meets Click chief architect Bill Bishop.
Loblaw Cos. officials say a new loyalty program is already having positive effect on sales, particularly in Ontario, where the PC Plus card program launched a year ago.
The Brampton, Ontario-based retailer launched the PC Plus program chainwide ...
Retailers are building social media traffic by running weekly digital coupons that can be downloaded and/or used for one day only.
Kroger, for instance, has launched the “Free Friday Download,” a digital coupon that can be downloaded each Friday...
“When you look at the level of collective consumer spending by multicultural groups, their spending power in the U.S. is $2.9 trillion, which is roughly the size of Germany’s GDP.”
—JAMES RUSSO, Nielsen
Fairway Market hopes to attract value-conscious shoppers who want to avoid genetically modified foods by expanding its selection of non-GMO foods that are not organic.
“Consumers are attracted to the transparency of the USDA organic regulations...