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Procter & Gamble was among the companies that took home top honors in the 2014 North American Shopper Marketing Effie Awards ceremony March 25 at the Path to Purchase Institute’s Shopper Marketing Summit. The awards honor the most...
Online retailer FreshDirect and other food retailers, as they do every year, on Tuesday sought to leverage April Fools' Day in some humorous marketing campaigns.
In an email to customers sent out on April 1, New York-based FreshDirect announced ...
Walmart said it is pleased with preliminary test results of “Savings Catcher,” a new ad match program.
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“Results are every encouraging,” Andy Murray, Walmart’s ...
At a time when 42% of shoppers don’t know where to find ready-to-drink tea in the store, PepsiCo revamped the section at Winn Dixie/Bi-Lo stores.
“Grocery is losing the category because shoppers don’t know where to find it,” Lisa Farrell, PepsiC...
A joint occasion-based snack merchandising program was a success for Coca-Cola and Mondelez International, executives from both companies’ said in a Shopper Marketing Summit presentation.
“The goal was to provide quick and convenient access to p...
Partnering with our clients on digital targeting has become a labor of love for us at Catapult because it’s driving better results. Moreover, it’s teaching us things we never knew about out client’s customers.
Joe RobinsonIt reminds me of a sto...
Walmart’s Andy Murray, Ahold’s Erik Keptner and P&G’s Julie Eddleman were inducted into the Shopper Marketing Hall of Fame at the Shopper Marketing Summit Tuesday night.
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The Shopper Marketing Summit conference in Schaumburg, Ill. wrapped up today, but not before marketing executives shared education session observations and insights on Twitter. ...
With all the marketing industry leaders attending the 2014 Shopper Marketing Summit in Schaumburg, Ill., it's not surprising that the conference has led to a vibrant discussion on Twitter. Here are some highlights from the first two days of...