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Transactional, collected and survey data can be integrated, analyzed and leveraged against shopper marketing objectives, said Mark Hertenstein, vice president of CPG enterprise at marketing services firm Epsilon, Irving, Texas.
Mark Hertenste...
CHICAGO — A collection of best practices in shopper marketing will be released at the Shopper Marketing Expo today.
Published by the Path to Purchase Institute, “Global Perspectives on Shopper Marketing” is a publication that features both...
LOS ANGELES — Unified Grocers here said Monday it will introduce two new initiatives in 2014 aimed at the large Hispanic population its members' stores serve — Celebramos!, a series of turnkey store-front events, and Mercado Savings, a digital...
SAN ANTONIO — Bloggers Rachel Lacy from "Following In My Shoes" and Kristen Duke from "Capturing Joy with Kristen Duke" are the winners of H-E-B’s annual Meal Maker Challenge.
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LAKELAND, Fla. — Publix Super Markets is debuting a “New Item” icon that's designed to call attention to recently introduced products on shelf.
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SCHENECTADY, N.Y. — Price Chopper Supermarkets has launched a better-for-you meal combo in its seafood department.
Under the new “Create, Take and Bake” program, shoppers choose a fish, cut vegetables and seasoning. Price Chopper seafood w...
SALISBURY, N.C. — Food Lion shoppers can earn a coupon for $20 off their holiday dinner as part of the “Shop, Collect and Earn” promotion which runs through Nov. 26.
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ST. LOUIS — Schnuck Markets has kicked off a seafood ”roadshow.”
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During the promotion, held for the next several weeks at select Schnucks stores...
CHICAGO — SN will publish a special daily e-newsletter during the Shopper Marketing Expo at Navy Pier here on Oct. 8-10.
The Path to Purchase Institute event is the world’s largest gathering of shopper marketing professionals and offers th...
PLESANTON, Calif. — Starbucks has launched exclusive limited-edition coffees for Safeway and Target, and is exploring similar partnerships with other retailers, Joe Manning, Starbucks’ director of channel development, told SN.
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