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CHICAGO — A Nintendo Wii U mass merchandiser display took home top honors in the Design of the Times competition.
Frank Mayer and Associates, with co-entrant AGI In-Store, created the display for Nintendo of America.
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CHICAGO — Sharing knowledge and objectives is key to a successful retailer-manufacturer collaboration, Jocelyn Wong, chief marketing officer, Family Dollar, said in a session yesterday at the Shopper Marketing Expo.
Jocelyn Wong
Using a “k...
CHICAGO -- Supermarkets can use apps to drive consumer affinity for their stores, according to a study from Match ShopLab and Novartis Consumer Health.
“Smartphones are a fantastic way to drive engagement,” said Cheryl Policastro, Novartis...
SALISBURY, N.C. – Food Lion here on Wednesday said it has joined the Ibotta mobile-app platform, allowing the chain’s loyalty-program members to earn cash rewards.
“We’re listening to our customers and they’re telling us that digital chann...
CHICAGO — Kraft Foods, Unilever and Reckitt Benckiser are among dozens of finalists in the Design of the Times competition.
The Path to Purchase Institute will announce the Gold, Platinum and Best of the Times winners during an awards rece...
CHICAGO -- A shopper-marketing campaign connecting beverage pricing to the outside temperature helped Coca-Cola build market share in Spain.
The campaign is one of the case studies in “Global Perspectives on Shopper Marketing,” the Path to...
CHICAGO — The industry doesn’t fully understand how deeply emotional shopper behaviors are, says Christopher Brace, founder of consulting firm Shopper Intelligence.
Whenever shoppers are faced with a choice, their emotions that trigger the...
Reaching today’s shopper is harder than ever. Gone are the days of broad-based, brand or retailer-led push communications that deliver scale. This isn’t new news, of course; shopper marketers in tune with their audiences know this to be fact...
MINNEAPOLIS — After executing exclusive first-aid events from 2009-2012, Johnson & Johnson collaborated with its shopper-marketing agency, Nsight Connect, (a sister agency to Catapult Marketing) and Target’s First Aid merchandising team to dev...