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SPOKANE VALLEY, Wash. — In a novel test of new in-store technology, employee-owned Yoke’s Fresh Markets here has turned one of its 11 stores into a digital marketing network comprising promotional touchscreens and radio frequency identificatio...
SCHENECTADY, N.Y. — Price Chopper is working to build interest in its Pinterest board by soliciting new board themes and guest pinners.
“We’re always looking for ideas for new board themes — comment below if you have any suggestions,” Pric...
SCHAUMBURG, Ill. — Digital should be key to any marketing plan, but traditional media can’t be ignored.
“You can’t be all-digital,” Tony Rogers, Walmart’s senior vice president of marketing, said yesterday in a session at the Shopper Marke...
SCHAUMBURG, Ill. — Kimberly-Clark partnered with noncompeting brands for a promo aimed at educating Family Dollar shoppers that national brands are available in the store.
Excecuted last May through Labor Day, the $2 million multivendor ca...
WEST DES MOINES, Iowa — Hy-Vee Food Stores introduced its Hy-vee 100% Natural Angus Reserve Beef line with a recipe contest for customers.
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SCHAUMBURG, Ill. — The 2013 Shopper Marketing Effie award winners were honored last night during the second day of the Shopper Marketing Summit.
Peter Hoyt (left), executive director and CEO of the Path to Purchase Institute, presents the Pro...
2013 Shopper Marketing Hall of Fame Inductees. Photo by Brian Morrison Photography
SCHAUMBURG, Ill. — Executives from Safeway, Burt’s Bees and the Coca-Cola Co. were recognized last night at the Path to Purchase Institute’s Shopper Marketing Su...