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SCHAUMBURG, ILL. — There are several reasons why occasion-based shopper marketing is important today, says one expert speaking at this year’s Shopper Marketing Summit here.
Margaret Lewis
The first is that we live in a demand-creation econo...
ROCHESTER, N.Y. — Wegmans Food Markets here on Thursday unveiled a list of products that it said will be the subject of a “price freeze” through Aug. 24.
The list includes more than 300 SKUs of product, including both fresh items and a lar...
LUBBOCK, Texas — United Supermarkets' Facebook and Twitter following jumped 38% after giving each of its banners — United Supermarkets, Market Street and Amigos — unique and separate social media pages on several platforms.
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SUNBURY, Pa. — Weis Markets here on Wednesday said that it has appointed Gretchen Suydan as its new director of marketing.
Gretchen Suydan
Suydan most recently was director of marketing and advertising for Farm Fresh, the Supervalu division...
CHICAGO — SN will publish a daily e-newsletter during the Shopper Marketing Summit, to be held April 8-10 in Schaumburg, Ill.
The e-newsletter will include coverage of general sessions, seminars and award celebrations.
It also will fea...
SAN ANTONIO — A year’s worth of free groceries and a $1,000 kitchen upgrade are on the line as part of H-E-B’s Ready, Set, Cook! challenge, launched Monday.
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Follow @SN_News for updates throughout the ...
Raley’s was already worthy of retailer envy because of its affiliation with the prestigious marketing firm DunnhumbyUSA for a loyalty program.
That 6-month-old initiative, called “Something Extra,” enabled personalized customer offers base...
When it comes to trade shows for the food industry, there is always such a thing as a free lunch.
The smorgasbord of vendor booths generally offer everything from pizza to beer — nonstop noshing for one and all.
At least that’s what I ...
SCHENECTADY, N.Y. — Price Chopper Supermarkets here announced in its 132 stores and on its Facebook page that it will no longer accept coupons from drug stores, club stores and dollar stores, though it will continue to take coupons “with some ...