A weekly podcast hosted by SN editors featuring interviews with industry leaders and experts, covering the latest in food retail trends and providing practical insights for retail executives.
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It's hard to imagine that not so long ago the idea of putting an ad on a shopping cart was considered radical.Now, some 20 years later, in-store marketing has come from almost nothing to taking on a dominant, and critical, role in the total...
STILLWATER, Minn. -- Cub Foods is rolling out a shelf-management strategy in the cereal aisle that increases the varieties within its cereal assortments offered to consumers, said a Cub Foods official here.The new strategy, a spinoff from an...
SN Reportvable popcorn's popping. Retailers in different markets across the country reported brisk sales of the packets that people pop into microwave ovens for a quick hot snack."The microwavable popcorn category just keeps growing," said Jimmy...
NEW YORK -- In response to continued evidence of price resistance in cigarettes, Philip Morris USA's trade programs for 1994 are calculated to steer supermarkets toward selling more individual packs rather than full cartons.The shift in emphasis...
NEW YORK -- Don't take supermarket retailers for granted when planning consumer promotions, advises trade consultant Frank Saulsbury. The consumer is the first consideration, but the retailer must be integral to the plans. "Only then can you...
ELMHURST, Ill. -- A sweepstakes conducted with Jewel Food Stores for a free ski trip helped to build brand awareness for Keebler Co., based here. "Jewel is the biggest chain in the Chicago market and draws the most customers. By promoting our...
McDonald's Tests Home Deliveryd's is testing home-delivery service in 80 restaurants in its Norfolk, Va., region.The test, which was initiated by the regional office, was begun early in the fall and will continue for the foreseeable future, said a...
NEW YORK -- Brand marketers can use data from retailers' frequent-shopper programs to test and evaluate consumer promotions.By working with households in a single market and accessing data that the retailers are "willing to sell at very reasonable...
CHICAGO -- Brand marketers are ready to launch their first supermarket promotions through Information Resources Inc.'s scanner-verified program."The first promotions will be in February and March in five introductory markets," said Tom Sullivan...
The time is ripe for top-quality Chilean tree fruit.Retailers in different markets searched this year for ways to bring shoppers imported tree fruit that is ripe, fragrant and flavorful, and they were willing to do some work to get it."We would...