The Fresh Market to partner with NielsenIQ on shopper insights

The Fresh Market has entered into a partnership with NielsenIQ (NIQ). 

This new cooperation is aimed at “significantly enhancing” The Fresh Market’s understanding of consumer behavior.

“We are delighted to work with The Fresh Market, a leader in delivering exceptional shopping experiences,” said Raha Alavi, senior vice President Retail at NIQ. “The Fresh Market is an exciting and important addition to our measurement universe.”

NIQ provides data and insights across both in-store and online channels, using POS truth sets, large sample sizes, and comprehensive product data.