PLEASANTON, Calif. — The Safeway Foundation will provide a grant in support of salad bars for schools in the Hemet, Pleasanton and Ventura school districts in California that will enable 6,382 students to increase their consumption of fresh fruits and vegetables at lunch.
The grant, announced by the United Fresh Foundation, Washington, is part of the “Let’s Move Salad Bars to California Schools” initiative and helps the United Fresh Foundation close in on its goal of donating salad bars to 350 California schools by May 2013. All schools receiving salad bars from this grant are located within 5 miles of a Safeway/Vons store.
Read more: Marketer of the Year Is Consumer Centric
“The Safeway Foundation is proud to make a difference in the many neighborhoods that Safeway serves,” said Christy Duncan-Anderson, executive director of the Safeway Foundation, in a statement. “We are committed to promoting health and wellness for today’s consumers and for the next generation.”
“This donation highlights the collaborative effort and commitment along the entire supply chain to improving child nutrition and combating childhood obesity by promoting increased fruit and vegetable consumption,” said Tom Stenzel, United Fresh president and chief executive officer. “Salad bars are the easiest, most effective way for schools to meet the new federal school lunch standards and make it possible for students to ‘make half their plate fruits and vegetables’ as recommended by the 2010 Dietary Guidelines for America.'”
“Let’s Move Salad Bars to California Schools” is a special campaign of the United Fresh Foundation, under the umbrella of the national “Let’s Move Salad Bars to Schools” initiative, of which the United Fresh is a founding partner.
Suggested Categories | More from Supermarketnews |
![]() |
|
![]() |