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Whole Foods, Food52 Host Recipe Contest

AUSTIN, Texas — Whole Foods Market has teamed up with an online community for home cooks, called Food52, to host weekly recipe contests during June and July.

AUSTIN, Texas — Whole Foods Market has teamed up with an online community for home cooks, called Food52, to host weekly recipe contests during June and July.

Beginning this week, a different seasonal ingredient will be announced on www.food52.com. Home cooks will have one week to submit an original recipe featuring the ingredient. The following week, Food52 will announce two finalists, and the online community will vote on a winner.

Each weekly winner will receive a $100 gift card from Whole Foods and be entered in a grand-prize contest for a $1,000 Whole Foods gift card.

Featured ingredients will range from swordfish to cucumbers. All recipe submissions must meet Whole Foods' quality standards, which means that they must be free of hydrogenated fats, artificial colors and flavors, preservatives or sweeteners, according to the retailer.

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TAGS: Marketing