Cool Gear Launches Filtration Plus Infuser Pitcher

Cool Gear International launched its Filter Infuser Pitcher for a truly personalized take on hydration. This product allows consumers to both filter their water and infuse it with their favorite fruits, vegetables and herbs. With the arrival of cold and flu season, drinking enough water during the day is crucial. According to the American Heart Association, staying hydrated is key to staying healthy and well. “As the leader in the hydration market, we are always developing innovative products in our category,” said Donna Roth, president/CEO of Cool Gear International. “This pitcher is the only one like it on the market. Unlike many others, our filtration plus infuser pitcher provides a quicker way of filtering your water and eliminates the traditional reservoir. And it’s so versatile, you can use it with or without the infuser filter.” The Filter Infuser Pitcher is BPA-free and features a filter made with natural carbon fiber from coconut shells that can filter 100 gallons of water per filter. The pitcher holds up to 2.44 liters (about .65 gallons) of cold water, but has a small enough profile that it fits easily on most refrigerator doors, taking up less space. After the water is filtered, consumers can then add their favorite fruits, vegetables and/or herbs to the pitcher. With the removable flavor infuser, the flavor enhancement is kept separate from the water itself. Cool Gear International www.coolgearinc.com