Hallmark Signature Cards Honor Moms This Mother's Day

Hallmark Signature cards has created new cards for Mother's Day. 

"At Mother's Day, moms deserve cards that are just as amazing as they are," says Darren Abbott, Hallmark vice president of creative. "There is no such thing as an ordinary mom, and a Hallmark Signature card is no ordinary card. We've created cards mom has never seen before—beautiful, dimensional and detailed, that say just what you need to say."

Hallmark Signature cards include fresh, sophisticated designs paired with easy-to-send, simplified messages, say company officials. The cards are handcrafted and designed with an attention to detail including premium paper stock, rich process like emboss and foil, and high impact embellishments like gems, beads, fabrics and more.

"Mother's Day is the perfect time to recognize relationships and express love, honor and appreciation for mom or anyone who has been 'like a mom,'" says Abbott. "We want all moms to receive the recognition, and the Hallmark Signature card, she deserves."

To highlight all of the amazing moms out there, Hallmark invites everyone to share how extraordinary the moms in their lives are and show their Hallmark Signature style by sharing their stories on social media using the #NoOrdinaryCard hashtag.

Hallmark partnered with the creative agency Rokkan to create a new campaign that is slated to appear on syndicated TV, digital, radio and social channels starting today and running through Mother's Day on May 8. The campaign showcases the supremely important relationship between a mother and daughter, and how that relationship evolves over time.

"Hallmark is here to help people emotionally connect with each other and Mother's Day is one of the most important times of year to do so," says John George, Hallmark vice president of marketing. "We want to show how Hallmark Signature cards can help capture important relationships in meaningful and authentic ways."

Hallmark has more than 1,100 cards for Mother's Day, offering something for everyone. They are available at select Hallmark Gold Crown stores and other participating retailers nationwide.