Meijer gets into health insurance with new Blue Cross partnership

Meijer is entering into the health insurance market via a partnership with Blue Cross Blue Shield of Michigan. The grocer said the move, which features a Medicare plan, will enhance its health and wellness customer experience. 

The Medicare Plus Blue PPO Meijer plan includes a $0 monthly premium and a $660 annual allowance to spend across the approximately 120 Meijer stores that it operates in Michigan. The plan also includes a $0 annual deductible, $0 primary care visits, and $0 copay on many generic prescription drugs. 

Shoppers can also use the allowance to purchase healthy foods if they have a chronic medical condition.

This collaboration marks the first time Meijer is entering into the health insurance space, with the new plan offering to be available to seniors beginning Oct. 15. Medicare-eligible persons enrolling in Medicare Plus Blue PPO Meijer between Oct. 15 and Dec. 7, will have the benefits take effect on Jan. 1, 2024.

Meijer already offers customers access to health and wellness resources, merchandise, and prescriptions in its more than 100 Michigan stores, however, the new partnership allows Meijer to bring more benefits to members including comprehensive dental and vision coverage as part of their health. 

Meijer said that it already provides a wide range of high-quality wellness products and services, and being a part of this new Medicare Plus Blue PPO plan “reinforces our commitment to being a one-stop wellness destination,” according to Jackie Morse, group vice president of pharmacy & health at Meijer.

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More information will be available in Meijer stores starting Oct. 1. Agents will be available in select Michigan Meijer stores to provide onsite support to seniors.