Natural Pet Food Packaging from "I and love and you" Simplifies Shopping

Choosing Fido’s dinner shouldn’t be “ruff.” Natural pet care maker “I and love and you” launched packaging designed with improved color-coding and iconography so pet parents can quickly find the right food. Packaging now features the new "I and love and you" logo design to enable stronger brand recognition alongside color-coding features which include base packaging color (white for dogs, silver for cats), top and bottom banner colors (e.g. green for raw food, purple for kibble, teal for chews, etc.), and additional colors for the recipe flavors (blue for seafood, red for beef, orange for poultry, etc.), say company officials. “We wanted to make product selection easier and more intuitive,” says Steve Ball, “I and love and you” CEO and co-founder.  “The refreshed designs improve shoppablity within the “I and love and you” set, making it much simpler for pet parents to find exactly what they’re looking for by utilizing the fun, modern color cues.  The refreshed design works both functionally and emotionally to communicate features and benefits along with the brand’s unique and fun personality, which is a huge differentiator in the pet category.” In addition, the new packaging was designed with health and wellness icons on the front label that highlight each product’s functional benefits such as dental health, digestive support, and joint maintenance. New packages also feature improved product benefit communication and ingredient driven images to highlight superior nutrition on the front and back, which help discerning pet parents make informed choices, company officials add. “When developing the design, we wanted to provide added information on the functional product benefits, and better highlight our quality ingredients and sourcing with all our food being made in the USA,” says Ball. “Consumers really love the fun, conversational tone that communicates our brand personality.”