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Rubbermaid Launches BRILLIANCE Containers

The containers are leak-proof guaranteed and designed to accommodate today's busy lifestyle.

Rebekah Marcarelli, Senior Editor

January 1, 2018

2 Min Read
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Rubbermaid  launched Rubbermaid BRILLIANCE, crystal clear containers that are 100 percent leak-proof guaranteed and are designed to accommodate today's busy, modern lifestyle. Rubbermaid BRILLIANCE containers are made of stain resistant material and feature a modular, stackable design for exceptional organization in the refrigerator.

"Rubbermaid has a long history of designing innovative products to meet consumers' needs, and Rubbermaid BRILLIANCE is no exception. With Rubbermaid BRILLIANCE containers, we really wanted to take food storage to the next level," says Marta Aebischer, vice president of marketing, Rubbermaid Consumer Products. "From its 100 percent leak-proof guarantee to its space efficient, crystal clear design, Rubbermaid BRILLIANCE is a food storage solution that consumers are sure to love."

Top features: 100 percent leak-proof guaranteed; stain resistant material – keeps the container looking new and resists odors; pristine, high quality material provides 360 degree clarity; splatter-resistant microwaving – designed with innovative vents that allow microwaving with the lid on and latches open to help reduce splatters. Crafted with heat resistant BPA free material; stacks perfectly – modular, space efficient design for exceptional organization in the refrigerator.

The line is available in five sizes to hold all types of foods: Mini (0.5 Cups); Small (1.3 Cups); Medium (3.2 Cups); Medium Deep (4.7 Cups); Large (9.6 Cups).

The line will retail for $4.99 to $12.99.

To launch Rubbermaid BRILLIANCE, the brand has partnered with The Chic Site's Rachel Hollis – a lifestyle expert, event planner and busy mom of three growing boys – to share her best meal prep and storage tips through photos and videos on her website and social media channels. The first of three videos from Rachel can be seen on her website here: www.thechicsite.com.

"Having grown up with Rubbermaid in the kitchen, I can't tell you how excited I was to learn about Rubbermaid BRILLIANCE," Rachel says. "The same quality products I grew up with are now not only 100 percent leak-proof guaranteed, but they are setting a new standard for storage containers – they're absolutely stunning! Now my refrigerator is always beautifully organized, making it easier to have our family meals and snacks prepared in advance each week."

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

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