Winn-Dixie In Major Gift Card Promotion

DAN ALAIMO

JACKSONVILLE, Fla. — Winn-Dixie Stores here and a number of other prominent supermarket chains are participating in an American Express in-store promotion.

The program, which runs through the end of this month, allows shoppers to receive a free Spring Fling Card worth $25 from American Express Incentive Services, New York, when they purchase two American Express Gift Cards of any value in denominations available from $25 to $100. The card can be redeemed for three months after the date of issue at Best Buy, Borders, Fandango and SpaFinder.

“This promotion is an excellent way to provide an added benefit to our customers while creating greater awareness of Winn-Dixie's prepaid gift card program and of American Express Gift Cards,” Rich Romano, the retailer's marketing manager for prepaid and stored value cards, told SN.

Other supermarket companies in the program include Safeway, Kroger, Ahold, Supervalu, A&P/Pathmark, Stater Bros., Wakefern, BiLo, Wegmans, King Kullen, Kings, Price Chopper, Raley's, Lowes, Harmons, Bashas' and Big Y. Drug chains Walgreens, CVS and Rite Aid are also participating.

“This program was timed specifically to coincide with Mother's Day, Father's Day and graduation time — all notable gift-giving occasions,” Germano said. The retailer is promoting it using in-store danglers, clip strips and shippers, as well as on its website.