Amazon reportedly planning price reduction for Prime member groceries

Amazon may soon lower the threshold for free grocery delivery for Prime members, according to a leaked memo first reported by Business Insider.

Currently, Prime members must spend $150 to receive their Amazon groceries delivered at no charge, but that threshold could soon change to $100, according to Business Insider. The change could be implemented as soon asThursday.

Business Insider also is reporting that Amazon is considering a standalone grocery subscription service for Prime members.
 

It’s another move in Amazon’s attempt to take a bigger piece of the grocery market share.
 

In early August, Amazon Fresh began offering delivery for shoppers in select metro areas who are not signed up for its premium service.

The delivery giant is also redesigning and reimagining some of its existing stores.

Two newly redesigned Amazon Fresh stores in the Chicagoland area feature a new layout with new brands, a focus on prepared meals, and the option of using Dash Carts — Amazon’s smart shopping cart that informs shoppers about real-time deals and allows them to check out directly from the cart.

Amazon is also planning to combine its ecommerce supermarket brands (Amazon Fresh, Whole Foods, Amazon.com) into one single online cart.