Initial reports are showing that Amazon’s Prime Day produced record numbers.
Adobe Analytics figures covering over 1 trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories, showed shoppers doled out $6.3 billion on July 12, which was the second Prime Day, reports Drug Store News.
That’s a 6.4% increase year-over-year. The opening day of Prime Day produced $6.4 billion, which was 5.96% better than 2022. Amazon is claiming the first day was the single largest sales day in company history.
Online sales on both days in the U.S. came in at $12.7 billion, which was 6.1% year-over-year growth and set another a record.
Amazon was supposedly pushing grocery sales during this year’s event, applying lessons learned from 2022 and doubling down on food and beverage.
Leading up to the event, Amazon was offering grocery-specific deals for its Amazon Fresh stores. Deals included:
- 20% off in-store purchases leading up to the event
- 30% on early Prime Day deals across ecommerce and brick-and-mortar channels
- $20 off purchases of $100 or more online during the event (July 11 and 12)
- 6% back to members who use its credit card at Amazon Fresh stores
Adobe Analytics data did show that on July 12 household good purchases were up 27% compared to average daily sales in June 2023. Curbside pickup was used in 20% of the online orders that day, and smartphone orders represented almost 45% of online sales, which is a 41.5% increase vs. the second day of 2022.
