Amazon wants to top grocery gains this Prime Day

Amazon Prime Day is coming up and the ecommerce giant is customizing its deal to push for more grocery gains, reports news and analysis company PYMNTS. 

Amazon is taking its learnings from last year’s event growth in the category and is doubling down on food and beverage deals. Leading up to the event, Amazon is offering grocery-specific deals for its Amazon Fresh stores. Deals include: 

A PYMNTS study conducted last year showed an uptick in grocery spending during the event: Nearly one-in-four Prime Day participants (23.1%) purchased groceries. This share was up from 20.5% the year prior.

These aggressive grocery deals come as Amazon is still trying to find a path forward for its Fresh stores. The company opened 22 new Amazon Fresh locations in 2022. Since then, some have already closed and others were put on hold, even though CEO Andy Jassy said in February that the company has “a very significant opportunity in the grocery segment.”

“We wish we were further along [in mass-market brick-and-mortar grocery] at this point,” he said. “We’ve tried lots of ideas. We haven’t yet found conviction around the format that we want to go expand much more broadly.”

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