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Leevers Supermarkets rolls out Snap2Save loyalty app

Save-A-Lot chain says tool provides health-focused rewards

Russell Redman

May 30, 2018

2 Min Read
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Save-A-Lot operator Leevers Supermarkets Inc. is launching Snap2Save, a grocery loyalty app that offers customers savings plus health and wellness rewards.

Developed with digital customer engagement firm Green Piranhas Inc., Snap2Save enables members to earn one point for every dollar they spend at participating Save-A-Lot stores and redeem points for gift cards or rebates for health care expenses.

In addition, Snap2Save features wellness-focused incentives dubbed Healthy Food Rewards, which promote healthy eating by offering up to four times the points for the purchase of fresh fruit and vegetables. Plans call for Healthy Food Rewards also to be expanded to other better-for-you food choices, such as lean meats.

Snap2Save_app_Leevers_Supermarkets_20copy_0.pngSnap2Save enables members to earn one point for every dollar they spend at participating Save-A-Lot stores.

Also through Snap2Save, users can receive special offers, win prizes, check their EBT balances and view healthy recipe videos from hunger relief and food skills group Cooking Matters.

"We've been proud to provide customers with quality, value and exceptional service for over 75 years. We believe that Snap2Save and Healthy Food Rewards will help us take our customer offering to the next level,” Leevers Supermarkets President John Leevers said in a statement. The Franktown, Colo.-based chain owns and operates 20 Save-A-Lot stores in Colorado and Florida, plus one Colorado Ranch Market in Aurora, Colo.

Snap2Save is available as a free download from the Apple App Store and Google Play. Centennial, Colo.-based Green Piranhas describes Snap2Save as a next-generation app because it combines digital loyalty services with health and wellness information to help customers save money and live healthier.

"Healthy Food Rewards is the type of offering today's busy shoppers are seeking — incentives matched with valuable health and wellness content,” said Sam Jonas, chief executive officer of Green Piranhas, which specializes in retail-based platforms for low-income consumer engagement, focusing on discount and independent grocers.

A launch event for Snap2Save is scheduled for June 2 at the Save-A-Lot store in Pueblo, Colo. Participating in the event will be Cooking Matters and Care and Share, which supplies millions of pounds of food annually to food banks across southern Colorado. Luis Canela, a former Univision sports anchor and the Spanish language voice of the Denver Broncos, will be on hand as master of ceremonies. The event also will feature free food, contests, prizes, special offers, and healthy cooking guidance and nutritional information.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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