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Southeastern Grocers kicks off customized e-grocery delivery service

Customers get access to in-store deals, promos via DoorDash-fulfilled platform

Russell Redman

October 26, 2022

2 Min Read
SE Grocers-WinnDixie-proprietary delivery service launch_Oct2022.jpg
Southeastern Grocer's enhanced delivery service, fulfilled by DoorDash, is now live at more than 375 Winn-Dixie and Harveys Supermarket stores in five states.Southeastern Grocers

Southeastern Grocers (SEG) is closely aligning its new proprietary online grocery service with its in-store shopping experience — especially in pricing.

Jacksonville, Fla.-based SEG said Wednesday that the e-grocery shopping and delivery service, which leverages the DoorDash Drive white-label fulfillment platform from DoorDash, is now live at more than 375 Winn-Dixie and Harveys Supermarket stores in Alabama, Florida, Georgia, Louisiana and Mississippi.

SEG noted that it partnered with DoorDash and other “top-tier” technology and e-commerce industry specialists to develop its online grocery offering, first announced last month. They include Toronto-based grocery e-commerce solution provider Mercatus, which developed the front end for SEG. Along with convenience, SEG said, a key focus in customizing the service for its supermarket banners was enabling customers to take advantage of the deals and promotions offered in stores when shopping online.

The new online grocery service is designed to help customers “better their lives and stretch their wallets,” according to Andrew Nadin, chief customer and digital officer at SEG.

“We are excited to introduce our new online shopping and grocery delivery service to our Winn-Dixie and Harveys Supermarket customers,” Nadin said in a statement. “This innovative online shopping feature is an extension of shopping our local stores, offering the same promotions and savings they will find in stores. It’s a ‘Winn Win’ for our customers seeking quality and value with the added convenience of delivery.”

Related:Southeastern Grocers readies enhanced DoorDash delivery

Through the proprietary service, Winn-Dixie and Harveys customers can shop for their groceries via the banners’ apps and websites and receive their orders in as soon as two hours for $9. Plans call for SEG to expand delivery to its Fresco y Más stores and rollout curbside pickup in Winn-Dixie, Harveys and Fresco y Más stores starting early next year.

Overall, SEG 423 supermarkets under the Winn-Dixie, Harveys and Fresco y Más banners in Florida, Alabama, Louisiana, Georgia and Mississippi.

DoorDash first teamed up with SEG in December 2021. With the move, the retailer launched DoorDash same-day grocery delivery in as soon as 45 minutes across its retail banners.

In support of the e-grocery service launch, Winn-Dixie and Harveys customers with orders of $35 or more get free two-hour delivery under a limited-time promotion.

“We are thrilled to expand our partnership with Southeastern Grocers to power their online fulfillment that will give consumers even more opportunities to enjoy the convenience of on-demand grocery, whether at home or on the go,” commented Shanna Prevé, vice president of business development at DoorDash. “We have been working closely with SEG to grow their digital offerings and are excited to continue building our partnership to offer even more convenient and affordable options for their customers.”

Related:Southeastern Grocers brings digital advertising to POS

San Francisco-based DoorDash marks SEG’s fourth on-demand grocery delivery partner. The retailer also offers delivery service through Instacart, Shipt and Uber Eats.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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