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Sprouts, Harps expand Instacart delivery

Chains enlarge online grocery coverage area

Russell Redman

March 7, 2019

2 Min Read
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Sprouts Farmers Markets and Harps Food Stores have launched same-day online grocery delivery through Instacart at more of their supermarkets.

This week, Sprouts began Instacart service in 16 new ZIP codes in Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee. Meanwhile, Harps expanded its Instacart service area to include northwestern Arkansas.

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Phoenix-based fresh, natural and organic grocer Sprouts said that it now offers delivery in more than 200 communities through its 300-plus stores in 19 states coast to coast. Over 12,000 products are available for delivery service, including fresh produce, a wide selection of meat and seafood, dairy, bulk foods and frozen items. Beer and wine also can be delivered in the Florida and North Carolina launch markets.

Sprouts’ new Instacart delivery areas are in Augusta and Atlanta, Ga.; Birmingham and Huntsville-Madison, Ala.; Charlotte, Durham, Fayetteville and Raleigh-Falls of Neuse, N.C.; Simpsonville, S.C.; Memphis and Nashville, Tenn.; and Clearwater, Orlando, South Sarasota, Tampa and Valrico, Fla. New Instacart customers are being offered $20 off their first delivery order of $35 or more using the promo code SPROUTS20.

“Each week, millions of guests turn to Sprouts for their healthy grocery needs, and delivery is another way for us to reach them wherever they are in their busy lives and healthy living journeys,” Shawn Gensch, chief customer officer at Sprouts, said in a statement. “Our guests know they can count on Sprouts for freshness, convenience and value — both in-store and online — and we believe this supports the program’s strong sequential growth.”

Related:Wegmans begins rolling out Instacart curbside pickup

Springdale, Ark.-based Harps introduced Instacart delivery at select stores in Arkansas, Oklahoma, Kansas and Missouri in late 2018. The grocery chain said the latest rollout includes the Northwest Arkansas market plus more store locations.

“We are a customer-focused company and are always looking for new ways to make shopping more convenient,” stated David Ganoung, vice president of marketing for Harps. “The option of home delivery complements our dedication to providing our customers with convenience and quality, making it even easier to shop with us. We’re very excited to add additional stores and the Northwest Arkansas area to our home grocery delivery service list.”

Customers can order from an assortment of groceries and daily essentials at Harps’ Instacart page or via the Instacart mobile app. Overall, Harps has 90 stores in its four-state Midwestern trade area.

“Instacart is proud to partner with Harps to make grocery shopping effortless for customers and families across the United States,” commented Sarah Mastrorocco, vice president of business development at San Francisco-based Instacart. “In partnership with Harps, Instacart is again expanding its North American footprint, which today reaches more than 70% of U.S. households, to deliver customers the groceries they want from the local retailers like Harps.”

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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