New Product Trends: Beyond natural

Natural just isn’t enough for shoppers these days. They’re looking for companies with practices and philosophies they can feel good about, said Christine Kapperman, the senior content director at New Hope Network, a healthy lifestyle website and a sister publication of Supermarket News. And these companies need to consider consumers’ specific diet concerns, too. Kapperman gave us a sneak peek at some of the products and trends she’s excited to see at the Natural Products Expo West & Engredea, the world's largest natural, organic and healthy products event.

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