Hy-Vee brings Wahlburgers to Wisconsin

Hy-Vee Inc. will open its fourth Wahlburgers franchise location at The Corners of Brookfield in the Town of Brookfield, Wis., on Sept. 24. The location will be the first Wahlburgers in Wisconsin, with a second restaurant scheduled to open in Milwaukee later this year.

The 6,000-square-foot Brookfield Wahlburgers will feature the restaurant chain’s signature burgers, chef-inspired recipes, homestyle sides, fish, chicken and vegetarian options, and a full bar including specialty drinks such as adult frappes and floats.

Chef Paul Wahlberg created the Wahlburgers franchise in 2011, along with celebrity brothers Mark and Donnie Wahlberg, for friends and family to come together over delicious chef-inspired dishes served up in a casual, music-filled atmosphere. Last year, Hy-Vee announced plans to build, own and operate 26 Wahlburgers restaurants. It currently operates three other Wahlburgers locations, at Mall of America in Bloomington, Minn.; Olathe, Kansas; and West Des Moines, Iowa.

The West Des Moines, Iowa-based supermarket chain plans to open a 5,300-square-foot Wahlburgers in Milwaukee late this year. The location, in the city’s historic Third Ward, would mark the grocery retailer’s fifth operating Wahlburgers overall.

“We are excited to announce the location of our second Wahlburgers restaurant in Wisconsin and to bring a new dining experience to Milwaukee’s Third Ward,” Hy-Vee Chairman and CEO Randy Edeker said during the announcement of the planned restaurant.

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Hy-Vee, which operates over 245 stores in eight states, also sells Wahlburgers-branded menu items at its full-service Hy-Vee Market Grille restaurants in the Des Moines area. Hy-Vee also has been a sponsor of the “Wahlburgers” reality television series on the A&E network, which chronicles the brothers and the restaurant franchise. The retailer also carries Wahlburgers retail beef products.