Prepared for FNV

It would be an understatement to say my world revolves around food. Ignoring my obvious absorption in the industry as a GHQ editor, I am a bit of a food news junkie in my personal life as well. The majority of my morning inbox is Google News alerts for vegetable categories, sustainability and hunger, along with updates from news food sections like Politico's Morning Agriculture. Offline, I subscribe to numerous print publications, with things like culture: the word on cheese and Modern Farmer topping the list. (Women's lifestyle mags about make-up and clothes are soooo last year.) And in the middle of my food obsessive interests is produce. I may have become GHQ's fresh editor by default, but I very quickly grew to love and connect with this industry. There is something about the purity of the product and growers that build and foster it that gives you that warm-all-over feeling. Nothing has made me feel as warm and tingly as the produce industry's new branding, FNV, kicked off by the Partnership for a Healthier America and industry collaborators at its 2015 summit. A marketing campaign that capitalizes on all the flashy celebrity-endorsements and catchy jingles that CPG companies have been brainwashing consumers with for decades dedicated to fruits and vegetables? Jackpot!! The kick-off included a teaser video with the slogan "Prepare to be marketed to" packed with supporters of #TeamFNV. I am super excited to see what this campaign evolves into and how is compares to those of the less-than-healthy categories – especially among kids and teens. Show your support by following @TeamFNV on Twitter and Facebook.