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Saladworks makes its Kroger debut in Cincinnati

Fast-casual salad chain continues expansion into grocery stores

Michael Browne, Executive Editor

November 24, 2020

2 Min Read
Kroger Saladworks.jpg
The Kroger Saladworks is the latest expansion for the restaurant chain, which also has units in ShopRite and Giant stores.Saladworks

Fast-casual restaurant chain Saladworks opened its first location in a Kroger store in Cincinnati last week, launching a new partnership with the country’s largest grocery chain.

Saladworks will offer guests a variety of healthy and delicious items they can grab while shopping at the Kroger store at 7900 Beechmont Ave., including customizable salads, wraps, soups and more.

Much like its more than 100 stand-alone locations across the country, the Kroger in-store Saladworks focuses on customization through its array of over 60 fresh, flavorful and healthy ingredients — allowing guests to create a salad their own way. In addition to its Signature recipes, Saladworks offers create-your-own options, including salads, wraps, grain bowls, soups and more, including a limited assortment of Grab ‘n Go items.

The move to open Saladworks restaurants within grocery chains and other nontraditional venues began in early 2019, when Saladworks opened its first in-store location at a ShopRite in Philadelphia. To date, Saladworks has restaurants in seven grocery stores in Pennsylvania, Maryland,  and New York, with more than 10 new openings planned through Q1 of 2021.

The restaurant chain last month made its debut at a Giant Company supermarket in Camp Hill, Pa.

Related:Saladworks makes debut in The Giant Company supermarket

“Grocery stores are an exciting growth area for our brand,” said Eric Lavinder, VP of development for Saladworks. “With COVID-19 bringing safety challenges to self-serve food bars in grocery stores everywhere, guests can feel safe with Saladworks. Guests can get the same great experience and variety at a grocery location as they can a traditional restaurant.”

In addition to in-store orders, grocery store restaurants for Saladworks also offer shoppers the option to order online through the Saladworks website or by calling ahead for pickup. Shoppers can also have their Saladworks orders delivered using third-party delivery partners like Door Dash, GrubHub, and UberEats. Saladworks can also cater large gatherings, with items ranging from King Salads and Entertaining Trays to sandwiches and Pinwheel/Signature Wrap Parties.

Saladworks offers a menu that caters to a variety of nutritional needs (vegetarian, vegan, flexitarian) and diets (Keto, Paleo, Whole 30, etc.). While the menu includes 12 chef-driven Signatures, the Saladworks experience allows guests to express their creativity and make customized salads, utilizing a wide range of fresh ingredients including a base of greens, grains or a combination of both.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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