Natural Grocers expands own-brand line of vitamins and supplements

Family-operated natural and organic grocery retailer Natural Grocers by Vitamin Cottage, Lakewood, Colo., is expanding its Natural Grocers Brand Vitamins & Supplements store brand. Customers can now select from a comprehensive range of over 100 vitamins, herbs, minerals and precision formulas that are priced for accessibility while providing high-quality ingredients and third-party certified Good Manufacturing Practices.

To promote the brand, all 161 Natural Grocers locations in 20 states will offer {N}power loyalty members 25% off the complete line of Natural Grocers Brand Vitamins & Supplements. {N}power is free to join and offers exclusive discounts, digital coupons, rewards benefits and other members-only features.

“When our parents founded Natural Grocers in 1955, their goal was to empower their fellow community members to embark on their own health journeys,” explained Heather Isely, Natural Grocers executive vice president. “Today, our family, and our good4u Crew extended family, continues to spread the message of empowerment on which the company was founded. Natural Grocers Brand Vitamins & Supplements are a fulfillment of our commitment to that message. We developed this product line to provide high-quality vitamins and dietary supplements at prices that our communities can afford — and that they can trust are as potent and as pure as we say they are because every vitamin and supplement is put through a rigorous testing process and are certified by Good Manufacturing Practices.”

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The extensive selection of Natural Grocers Brand Vitamins & Supplements is based on decades of health and nutrition expertise and the science-based knowledge of the company’s in-house nutritional experts, according to the company. The lineup has been tailored to address the nutritional gaps in the modern diet and help achieve a variety of health supportive goals.

Customers who want to learn more about which Natural Grocers Brand Vitamins & Supplements are right for their health journeys can schedule a free one-on-one virtual session with their local Nutritional Health Coach (NHC).

The familiar orange-capped Natural Grocers Brand Vitamins & Supplements have been tailored to address the nutritional gaps in the modern diet and help achieve a variety of health supportive goals, the retailer said.

Among the testing and standards required for the familiar orange-capped Natural Grocers Brand Vitamins & Supplements are:

• Third-party NSF Certified Good Manufacturing Practices (GMPs): Quality and safety practices integrated throughout the manufacturing process are verified by a leading third-party certifier with international credentials.

• Purity, identity and potency verified: Thorough testing verifies every raw material that enters the facility. A rigorous finished product testing process is designed to ensure each batch meets label claims through its expiration date. 

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• No skip-lot testing: Natural Grocers’ manufacturer tests every single lot of raw materials for purity. Some manufacturers use a loophole in U.S. quality-testing requirements by performing skip-lot testing, so that they don't test every incoming batch.

• Heavy metal and microbial testing: Thorough testing for pathogens and heavy metals is a critical step designed to ensure that the final product is free of contaminants.

• What is not in the vitamins & supplements is just as important as what is: Questionable additives and ingredients that lack evidence of safety for their intended use are not allowed in this product line. Natural Grocers Brand Vitamins & Supplements do not contain preservatives, artificial colors, artificial flavors, or artificial sweeteners.