Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
Private label sales hit record $271B in 2024Private label sales hit record $271B in 2024
Sales rose 3.9% last year
1 Min Read
Over the past four years, annual store brand dollar sales have increased by over $51 billion, a 23.6% gain, according to PLMA. Getty Images
In 2024, sales of store brands increased $9 billion year over year to a record $271 billion, according to new data from PLMA and Circana.
Biggest news for grocery?
The impressive growth represents a 3.9% rise in dollar sales in all outlets from Jan. 8 to Dec. 29, 2024, versus the same period in 2023. Private label growth far outpaced national brands, which grew only 1% in dollar sales
In their own words
“The quality, value and innovation that store brands provide can’t be beat.” —PLMA President Peggy Davies
More detail
All 10 food and nonedible departments that Circana tracks showed store brand dollar growth over the year before, including:
Refrigerated (+7.5%)
General Food (+4.3%)
Beverages (+4%)
In unit sales growth, the top departments were:
Beverages (+3.5%)
Pet Care (+3.5%)
Home Care (+3.3%)
More details, including top category sales and monthly trends, will be available in PLMA’s 2025 Private Label Report, which will be released in February.
About the Author
You May Also Like
