Rite Aid launches better-for-you snack concept, Ello Market

Rite Aid has launched a new line of better-for-you private label snacks called Ello Market.

The retailer has divided the line into categories – Core, Better for You, and Indulgent. Products include “healthy snacks, pantry essentials and indulgent treats,” according to a release from Rite Aid. Actual products include things like savory nuts (pistachios and dry roasted peanuts), assorted sweets (chocolate almonds, peach rings and gummy butterflies), as well as trail mix varieties including Protein Trail Mix and Probiotic Trail Mix, and other kitchen items like honey and spices.

“We’ve been paying close attention to consumption habits to ensure our offerings fulfill the needs and desires of our customers,” said Pamela Kohn, SVP, chief merchandising officer at Rite Aid.