The Giant Company rolls out new Cook-in-Bag brand

The Giant Company has expanded its roster of meal solutions with a new private-label line called Cook-in-Bag.

Including meat and seafood dishes, the Cook-in-Bag entrees come already flavored in an oven-ready bag for convenient cooking and cleanup, Carlisle, Pa.-based Giant said Tuesday. The first Cook-in-Bag products are slated to become available in the meat and seafood section at all Giant and Martin’s stores this week.

“Today’s families are busier than ever, and they are looking for easy, real meals that take less time to prepare and allow for more time to spend together around the table,” Giant Chief Merchandising Officer John Ruane said in a statement. “The center-of-the-plate protein is already prepared with the Cook-in-Bag, so families just add their favorite sides to create a flavorful and balanced meal that is convenient any night of the week.”

Among the chicken varieties of Giant's Cook-in-Bag are chimichurri chicken thighs (above), garlic and herb chicken breasts, Asian teriyaki chicken breasts, sweet kickin’ BBQ chicken breasts and carnitas chicken thighs.

Serving sizes of each Cook-in-Bag item vary by package. Pork and chicken varieties, which can be cooked in the package in an oven or a crockpot, include triple mustard and honey roast, Jamaican jerk roast, red wine and herb loin filet, Greek loin filet, garlic and herb whole roaster, garlic and herb chicken breasts, Asian teriyaki chicken breasts, sweet kickin’ BBQ chicken breasts, chimichurri chicken thighs and carnitas chicken thighs.

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The seafood Cook-in-Bag offerings can only be cooked in the oven. Varieties include Mediterranean cod, lemon dill scallops, Chesapeake Bay shrimp and bourbon salmon.

Giant noted that Cook-in-Bag marks the latest addition to its private-brand portfolio, which includes thousands of items across the store under the Giant, Nature’s Promise, Taste of Inspirations, CareOne, Smart Living, Always My Baby, Etos, Companion and Limited Time Originals labels. All items meet or exceed brand quality standards and are designed to eclipse the comparable national brand, as measured by consumer testing, according to the company.

“Our private brand lines are an important piece of our overall product strategy, as the mix of quality, assortment and affordability continue to make them popular with our customers,” Ruane added.

Part of Ahold Delhaize USA, Giant operates nearly 190 stores under the Giant, Martin’s and Giant Heirloom Market banners in Pennsylvania, Maryland, Virginia and West Virginia.