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Walgreens launches private label skin care line
The retailer said the line is in response to growing consumer demand for premium skin care products
Supermarket News Staff
September 9, 2024
2 Min Read
The new line is in response to growing consumer demand for premium skin care solutions.Business Wire
Walgreens has launched a new premium private label skin care line, “designed to give customers premium quality without the premium price tag,” according to the retailer.
The new line is in response to growing consumer demand for premium skin care solutions, the retailer said in a press release.
“As we sharpen our focus in areas such as women’s health and beauty, our new premium skin care line is a game-changer for those who crave luxury but are mindful of their budget,” says Heather Hughes, group vice president and general merchandise manager for health and beauty at Walgreens. “Compared to the current price of similar premium skin care products listed on brand websites, the online prices of our new Walgreens premium skin care products are at least 50% less expensive, making high-quality skin care more accessible.”
Products in the new collection include:
Gentle Cleanser ($10.49): Designed to remove makeup, SPF and excess oils without drying the skin. Compare to Youth to the People Superfood Gentle Antioxidant Cleanser
Glycolic Acid Purifying Cleanser ($12.99): Combines gentle cleansing with exfoliation and hydration. It conditions and softens skin, while helping smooth skin texture. Compare to SkinCeuticals Purifying Cleanser
2% BHA Liquid Exfoliant ($11.99): Formulated to unclog and reduce the appearance of pores. Compare to Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
Azelaic Acid Suspension 10% ($8.99): Formulated to improve skin radiance and minimize the look of uneven skin tone. Compare to The Ordinary Azelaic Acid Suspension Brightening Cream
Moisturizing Facial Cream ($12.99): Designed to leave skin softer and smoother, providing immediate improvements to skin dryness and 24 hours of lightweight hydration. Compare to Kiehl’s Ultra Facial Cream
Super Invisible SPF40 ($14.99): An antioxidant rich weightless sunscreen that provides UVA/UVB protection without leaving any white cast. Compare to Supergoop! Unseen Sunscreen SPF40
Hydrating Lip Mask ($9.99): Designed with a nourishing formula, this lip mask helps to hydrate and lock in moisture. Compare to Laneige Lip Sleeping Mask
Watermelon AHA Mask ($18.99): Designed to help skin look visibly brighter and plumper. Compare to Glow Recipe Watermelon Glow AHA Night Treatment
Body Butter Firming Cream ($22.99): Formulated as a fast-absorbing, ultra-nourishing, skin-softening cream helps to smooth and visibly tighten the appearance of skin
The line also includes new serums, priced at $5.99 online:
Collagen Serum ($5.99): Designed to boost skin’s hydration, this collagen serum helps skin feel plumper, moisturized & youthful
Hyaluronic Acid Serum ($5.99): Draws moisture into the skin for deeper hydration and reinforces the protective skin barrier
Vitamin C Serum ($5.99): Helps skin look brighter, smoother, and refreshed
Niacinamide Serum ($5.99): Helps reduce excess oil and signs of redness
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