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Wegmans to discontinue its private label soda due to artificial ingredients

The grocer said the beverage does not meet the store’s standards

Bill Wilson, Senior editor at Supermarket News

August 24, 2023

1 Min Read
Wegmans store banner-closeup view_1 1_0.png
The grocer will no longer sell the soda due to shopper concerns around the artificial ingredients it contains.Wegmans

Wegmans’ brand of soda, also known as WPOP, has been on the shelves since the 1990s, but now the New York-based grocer said it will no longer sell the soda due to shopper concerns around the artificial ingredients it contains, as reported by Rochester, N.Y.’s, WHAM 13

Aspartame and high fructose corn syrup are just two of those ingredients.

The retailer said the soda does not meet the grocer’s standards in 2023, “Our Food You Feel Good About.”

In a statement to customers, Wegmans said:

“We are discontinuing our Wegmans Brand Soda. Our ‘Food You Feel Good About’ banner stands for no artificial colors, flavors, or preservatives. We are discontinuing Wegmans Brand Soda because it contains artificial ingredients like aspartame and high fructose corn syrup.

“We are committed to our mission of helping customers live healthier, better lives through exceptional food, and we want you to feel confident in our Wegmans Brand products.”

 

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Wegmans

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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