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Delhaize Readying Three-Tier Private-Label Program

Delhaize Group is close to launching a three-tier private-label offering across all its U.S. banners, Pierre-Olivier Beckers, president and chief executive officer, said in a conference call yesterday.

Jon Springer, Executive Editor

May 10, 2007

1 Min Read
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JON SPRINGER

BRUSSELS — Delhaize Group is close to launching a three-tier private-label offering across all its U.S. banners, Pierre-Olivier Beckers, president and chief executive officer, said in a conference call yesterday. The line will include value-priced offerings under the Smart Option brand and premium items under the Taste of Inspirations name. Mid-tier house brands will retain their names but will share unified design and procurement throughout U.S. operations, Beckers said. Delhaize recently rolled out a private-label natural and organics line, Nature’s Place, in a similar manner and is preparing the launch of a health and beauty care brand called Healthy Accents. Beckers made his comments while reviewing results for the fiscal first quarter ending March 31. U.S. sales of $4.4 billion increased by 5.6% vs. the same period a year ago, with same-store sales improving by 4.1% and operating profits increasing 7.7% to $240.6 million.

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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