Kroger Names Severin VP of Corporate Brands

CINCINNATI -- Kroger Co. here said yesterday that Linda Severin has been named vice president of corporate brands, a newly created position, effective Jan. 29. Severin, 43, joins the company from ConAgra Foods, where she served as vice president of marketing. She previously has held leadership positions at Campbell‘s, Dean Foods, Sara Lee and Rand McNally. She reports to Don Becker, executive vice president of merchandising.