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Amazon Go store slated for New York City

Third store opened last week in Seattle is banner’s largest yet

Russell Redman

September 11, 2018

2 Min Read
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Amazon.com Inc. has set its sights on the Big Apple for one of its cashierless Amazon Go stores.

On Tuesday, Amazon confirmed plans to open an Amazon Go store in New York City. However, the company gave no timetable or details on the store and its location.

News of the planned store had surfaced when published reports said Amazon posted job listings related to an Amazon Go in New York.

Amazon now has five Amazon Go locations opened or in the works. Besides New York, the company has confirmed plans to open the high-tech convenience store concept in Chicago and San Francisco but, again, declined to provide details.

Three Amazon Go stores are already open in Amazon’s hometown of Seattle, and the third location — opening on Sept. 4, only about a week after the second — came as a bit of a surprise to retail industry observers.

The newest Amazon Go, at 300 Boren Ave. N. in Seattle, is the convenience retail banner’s largest so far at 2,100 square feet.

Offered at the store are ready-to-eat breakfast, lunch, dinner and snack options made by the retailer’s chefs as well as favorite local kitchens and bakeries. Customers also will find an assortment of grocery essentials, ranging from staple items like bread and milk to more indulgent fare like artisan cheeses and locally made chocolates.

Related:Second Amazon Go store opens its doors

And in line with the convenience focus, the store stocks an array of chef-designed Amazon Meal Kits, created to provide all the ingredients to prepare a home-cooked dinner for two in about 30 minutes.

As in the other Amazon Go stores, the e-tail giant’s “Just Walk Out” technology enables a checkout-free shopping experience. Shoppers use the Amazon Go mobile app to enter the store. Overhead cameras, weight sensors and deep learning technology detect merchandise that shoppers take from or return to shelves and keep track of the items selected in a virtual cart. When customers leave the store, the Just Walk Out technology automatically debits their Amazon account for the items they take and sends a receipt to the app.

All of the Seattle Amazon Go stores are corner locations. Amazon opened the first Amazon Go, an 1,800-square-foot unit at 7131 7th Avenue, to the public on Jan. 22. A 1,450-square-foot Amazon Go store opened its doors on Aug. 28 at 920 5th Avenue in downtown Seattle.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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