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Many consumers ‘feel angry, anxious, and frustrated’ with groceries: report

Axios Vibe Check reveals frustration about at-home food prices despite inflation lowering

Bill Wilson, Senior editor at Supermarket News

January 16, 2024

1 Min Read
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The negative sentiment comes as inflation approaches close to pre-COVID levels.Getty Images

Shoppers are not happy at what they are seeing on their grocery bill.

A new Axios Vibe Check survey of over 2,100 adults in December revealed almost 72% said they think inflation is still in full force at the grocery store.

In addition, nearly 60% feel angry, anxious, and frustrated whenever they shop for groceries because of the impact it has on their budget.

The negative sentiment comes as inflation approaches close to pre-COVID levels.

However, the Bureau of Labor Statistics revealed in December that the cost of groceries was still on the rise as prices of grains and bakery goods increased 2.6% year-over-year and the cost for fruits and vegetables rose 0.3%.

Overall, in-home prices spiked 1.3% in 2023.

However, according to a recent analysis of FMI — The Food Industry Association shopper data, weekly household grocery spending has remained stable since the summer of 2023 while concerns about escalating food retail prices have eased since October. The December USDA Food Price Outlook anticipates grocery store prices will lower in 2024.

 

 

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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