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Sneak peek: Coborn’s readies Cash Wise store reopening

Upgraded location part of broader remodeling program

Russell Redman

February 4, 2022

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Coborns-Cash Wise store uprgrade-Willmar MN.jpg
Coborn's plans to hold a grand reopening for its remodeled Cash Wise Foods in Willmar, Minn., on Feb. 9.Coborn's

Next week, upper Midwest grocer Coborn’s plans hold a grand reopening for its upgraded Cash Wise Foods supermarket in Willmar, Minn.

St. Cloud, Minn.-based Coborn’s said the Willmar Cash Wise marks the latest remodel in its expansion. With the project completed, the company has built or updated over two dozen of its Cash Wise locations to its next-generation format in Minnesota and North Dakota.

Located at 1300 5th St. SE, the Willmar opened in 1979 and was the first of 19 Cash Wise stores in Minnesota and the Dakotas. The reopening event is slated to be held on Wednesday, Feb. 9.

“To meet the evolving needs of our guests, we are proud to invest in our original Cash Wise store and in the Willmar community, with an expanded bakery, deli, produce and meat and seafood departments, along with an updated store design and new offerings to create a remarkable shopping experience for customers,” Coborn’s President and Chief Operating Officer Dave Meyer said in a statement. “The Willmar Cash Wise has been in this community since 1979, and we are excited to continue to bring remarkably fresh offerings and incredibly friendly service to our guests here.”

The Willmar Cash Wise features expanded floral and beverage/snack departments, a broader candy assortment with vintage items, new ethnic food varieties, an in-store meat smoker (for freshly smoked chicken, beef and pork) and a relocated Bake Shoppe that makes fresh tortillas daily.

Related:Coborn’s names Dave Meyer president

A centerpiece of the store is The Kitchen, a prepared foods area offering made-to-order entrees; sandwiches and other grab-and-go breakfast, lunch and dinner options; and Kabar Sushi.

Other highlights include a bigger selection of Four Brothers affordable specialty items, integrated natural and organic products, expanded offerings in meat and seafood (such as Greater Omaha 1881 Certified Hereford Beef), a full-service pharmacy with consultation room, a gas station, a designated area for curbside pickup, DoorDash home delivery service, new refrigerator and freezer units, and more-efficient LED lighting.

“I’d like to thank the Willmar community for their patience while our store has been under construction,” commented Store Director David Ham. “The remodel process was met with unplanned delays, but our guests demonstrated patience and flexibility knowing that, in the end, the promise of a refreshed space would await them.”

Overall, Coborn’s operates 66 supermarkets stores in Minnesota, North Dakota, South Dakota, Wisconsin and Michigan under the Coborn’s, Cash Wise Foods, Marketplace Foods, Hornbacher’s and Tadych’s Marketplace banners.

Related:Coborn’s to buy Tadych’s Econofoods stores

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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