Sponsored By

The Trader Joe’s tote bag is back — and different

And the retailer is hoping for the same kind of euphoria

Bill Wilson, Senior editor at Supermarket News

June 5, 2024

1 Min Read
IMG_5147 copy_2-1.jpg
Bill Wilson

Summer is always the perfect time for sequels, and Trader Joe’s hopes it has another hit with its tote bag.

Earlier this year, the retailer launched mini canvas tote bags which proved to be a big hit with shoppers, with some of the $2.99 items priced for resale at upwards of $500.

Over the weekend it was revealed on Instagram that Trader Joe’s will now be offering mini insulated tote bags for $3.99. The colors on the Trader Joe’s Treasure Hunt Instagram page were hot pink and turquoise.

Learning from the canvas tote bag craze, Trader Joe’s is putting a two-bag purchase limit on the mini insulated tote bags, and USA Today reports the item is already being resold online for as much as $89.99.

 

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like